One of the best functions that ERP software manufacturers and resellers provide is a means of transmitting and organizing business information in the most streamlined manner possible. Providers of that kind of software focus their role in rooting deficiencies in a company’s ERP.
However, do take note though that since ERP is an integral part in the stability of a company’s structure, it’s not surprising that plenty of companies aren’t willing to admit that there could be something wrong with it. That information is sensitive. It may not be as sensitive as information pertaining to national security, but if you’re a mega-corporation, it can come a close second to that. Some of them would even go as far as desperately search for an adequate ERP software developer whilst declining to answer any questions (like ones posed by a competitor’s spies) on the possible flaws in their ERP.
Do remember though that it’s never a wise course of action for a business to just wait around for a desperate buyer. The competition will leave them behind. Therefore, how does one go about sparking interest in their product without triggering this defense mechanism of denial?
Telemarketing firms exist as a solution to that. In the practice of B2B lead generation, telemarketing agents are trained extensively to know exactly the right questions to task and are determined enough not to let rejection stop them. Furthermore, they have largely invested in databases chock full of businesses who might have problems that only good ERP software can provide. Couple that with expert data analysts who organize and refine their information to suit a client’s preferences, you have a means that is fast, wide-covering, and also cost-efficient.
To top it off, all those employed by such companies are sworn to the secrecy of whatever sensitive information they obtain (be it from you or from the contacts they have). The security of their information is critical to their standing. They will not just give it to anyone and those they contact are guaranteed both privacy and discreet use of what they have been given.
Controversial as this may sound, every company has secrets it doesn’t want leaking out. Be that secret come in the form of information about a future product, outlines for marketing plans, or problems with the company’s ERP unnoticed by the general public, sensitive information like that can be exploited by their competitors (or worse). It is therefore understandable that they take whatever measure to make sure that information remains within company bounds. If that means declining questions or even straight-face denial, then there’s not much choice.
The downside to that though is it also locks out the inquiries of people like you, who are honestly just wanting to know if there is anything your software can do for them. Outsourcing to a telemarketing firm can help bypass that by lending you not only a private database of people on the look out for aid but also the expertise of agents who ask only the right questions without triggering any alarms.