A flower shop is the perfect place for flower and flower arrangement marketing and those who work here – florists, flower artisans or flower designers – can offer you qualified and useful pieces about flowers and carrying them.
To choose the best place for your expectant flower shop business, we give some advices for you to follow, if want to.
The most important for a flower shop business to be a profitable one is the place as a position, like we said before, (it has to be a main road or a free trade zone, however a place in front of which are passing a lot of people, who can visit and admire your flower shop and maybe buy a flower, or a bouquet or a flower arrangement) and as a functional space, because the florist need the appropriate conditions to make high quality things.
A functional flower shop space has to be well proportioned, a corporate from doorway, shop window, selling space, working space, storehouse, social rooms. Our opinion is that you have not to dispense with one of those spaces. When you visit a possible space, you need to mind and distribute it in accordance with material conditions.
The doorway and the shop window are the strongest points for a business, especially for a flower shop. The doorway includes the exterior wall, the doors and the outdoor advertising elements. People has to admire and hold back the doorway, it has to inspire them hospitability and quality. Thus a looker can become a visitor and maybe a client. On the sign board you have to write “FLOWER SHOP” and the name of course, that has to be short, in evidence, noticeable and easy to hold back.
Put the coming door behind the shop window, so this one can take the entire image.
The shop window is a must, letting the light to come in and its arrangement is very important for the visitors to enjoy and want the same decoration at their places too. A beautiful shop window reflects the neatness, subtlety, imagination, professionalism of the florist.
Tricks and advices for you to create the decorations for the shop window:
o The looker must have a general vision on the shop window
o Put the flowers you want to sell quickly under the client’s eyes, on the same level.
o The shop window has to be a small exhibition of numerous types of flower that there are inside.
o The flower arrangements have to be fresh that you can sell if someone wants.
o Don’t associate the natural with artificial flowers. That is a “not to do!”.
o Don’t you prefer the artificial flower for its resistance, decorate the shop window only with natural flowers. Consider that it’s an investment for your flower shop to be noted. As we said before, the flower shop business needs time and money to be on top.
o Create a point of much interest, with color contrast (a yellow flower, like freesia or daffodil in center of a lot of violet, represented by iris) or best color combination (a joyful flower arrangement made by yellow, green, orange roses).
o Choose a theme of decoration than find and use the elements that compose it (freshness can suggest even a fruits and flowers combination arrangement; the spring will be recomposed with lilac, peony, daffodil; for autumn, choose to present a dry flowers, leafs and nuts arrangement).
o Put your imagination to the proof to create the most sophisticated flower arrangement for the shop window. That is a step for you to select yours clients.
o Illuminate it. For the flowers to maintain the natural colors, is important the light to be warm. You have to avoid the white and cold nuances of the light.