Do Flowers Scents Make Good Business Sense?

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Businesses around the world have used flowers and plants for office decorations, client gifts, and employee recognition for as long as anyone can remember. Sure, flowers are a quick and easy way to thank top customers, send holiday greetings, or recognize special employee occasions. But, do flowers still make sense in today’s fast-paced, high-tech business world? The research may surprise you.

According to a behavioral study conducted at Rutgers, the presence of flowers triggers happy emotions, heightens feelings of satisfaction, and affects social behavior in a positive manner far beyond what is normally believed. Study participants reported feeling less depressed, anxious, and agitated after receiving flowers, and the study noted a long-term positive impact on their moods.

“Common sense tells us that flowers make us happy,” said Dr. Haviland-Jones. “Now science shows that not only do flowers make us happier than we know, they have strong positive effects on our emotional well being.” In other words, flowers really do boost workplace morale well beyond their initial delivery.

Flowers make guests and customers feel more welcome, too. “Flowers bring about positive emotional feelings in those who enter a room,” said Dr. Haviland-Jones. “They make the space more welcoming and create a sharing atmosphere.”

Another study conducted at Texas A&M University found that workers’ creative performance and problem solving skills improve substantially in workplace environments with flowers and plants. “Our research shows that adding flowers and plants can be important in the most meaningful way to businesses in the modern economy,” said Dr. Roger Ulrich, lead researcher on the project.

During the eight-month study, both men and women demonstrated more innovative thinking, generating more ideas and original solutions to problems in the office environment that included flowers and plants. The research lends weight to the growing scientific evidence that flowers, as well as other aspects of nature, have a beneficial impact on our state of mind and emotions.

Another study at Harvard confirmed that flowers have an energizing effect on people at work. So, if your business depends on positive morale, team spirit, creative problem solving, and happy customers, you might just want to send flowers a little more often. Remember, something as simple as adding flowers to the environment actually enhances moods, improves social interaction, and boosts productivity. And, that makes good sense for any business.