Before I go and explain how you can start a flower business, I first need to make sure that you understand this business very well. I know that you’ve probably read many articles who claim that you can definitely open a successful flower shop without any prior experience. However, you should believe me when I say that this isn’t correct. It’s true that the flower business isn’t complex as it might look like, but if you don’t know the very basics of this job, you’ll be throwing your money for nothing. If you’re confident that you have the required skill set to manage such a business, here 5 tips to help you do so:
1- Which type of flowers you’re going to be selling:
Before you start a flower business, you need to decide whether you’re going to be selling silk flowers or fresh real ones. Just put in mind that if you intend to deliver your arrangements elsewhere, then silk flowers are going to be easier to handle than real ones. Delivering fresh flowers, especially in gift boxes, requires some expertise and special care, and that’s what you exactly need if you want to sell these.
2- Research your local market as well as your area:
In order for you to get the maximum out of your flower selling business, you need to know what the demand is in that particular market. Depending on your location, you need to offer arrangements that are suitable for that area. If you’re near to a hospital, then you probably need to make “get well” arrangements. Also try to study the competition in that particular area. See what they are offering and try to come up with better arrangements and offers.
3- Start small and grow from there:
Unless you have a gigantic budget, you only need to start small and then go from there. I’m sure that you’ve already heard many stories of people who have started their business from their garage and their expended it to become one of the best flower companies nationwide.
4- The passion for the job:
You might wonder why I mentioned passion and not skills here. However, I’m pretty sure that if you’re passionate about what you’re doing, then nothing will stop you from acquiring all the skills that you need to succeed in this business. Passion is what drives people toward achieving their goals, and that’s what you should exactly have to get the best out of your flower selling business.
5- Join large florist networks:
When you get things going at your local store, you need to expend your business by joining one of the large flower delivery companies out there. I know that it will be a lot of work for you, but it will pay off if you offer high quality services.